Design Reel
Projects
Ford Digital Transformation Styleframes
Concept style frames created as content for potential media or promotional campaigns. I combined shapes and structures representing the progress of digital transformation of the Ford brand with the iconic Ford logo and oval as the foundation for color.
Drive Mode Animation
Drive mode visualizations showing “Sand” mode and “Sport” mode. Sand mode is rendered in a light and dark theme. As a user rotates through drive modes in the vehicle the animation plays in the center console display.
F-150 Lightning Visualization
3D renders of the F-150 Lightning in different perspectives formatted for the Ford Mobile App.
Lincoln “Constellation” Theme and UI Kit
As part of the development of the “Constellation” theme for Lincoln onboard digital interfaces I created a style guide and hero screens with examples of components used in the Rear Air Climate Module or RACM.
Ford Focus & Fiesta Welcome Animation for Cluster
Onboard welcome animations for the Ford Focus and Fiesta that plays as the cluster is starting up before transitioning into the main interface.
Ford Digital Assistant Concepts
Concept designs of what a digital voice assistant avatar could look like while a user is making requests to control the vehicle. The assistant slides from the top menu bar and changes state from idle, listening, processing, and responding.